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Proven Formula

Trending on TikTok

If the potential buyers are coming from TikTok, seeing a banner indicating that SendAFriend's products are popular on TikTok can make the products feel more relevant to them.

SendAFriend's products are featured in high-quality product images with packaging and personalized cards can signal that they are of good quality.

This can instill confidence in the product's appearance, packaging, and overall presentation.

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Proven Formula

For Tiktok Users

The tone of voice and content described here could potentially fit the TikTok audience, as TikTok is known for its playful, enthusiastic, and positive atmosphere. TikTok users are often drawn to content that is entertaining, engaging, and relatable, and the tone of voice and content described could align with these preferences.

Additionally, the use of playful language, emojis (such as "✨"), and unique phrases like "Moooooooove out of the way" could be appealing to TikTok users who are accustomed to creative and quirky content on the platform. The mention of Cooper the Cow's personality traits, such as being curious, adventurous, and bold, could also resonate with TikTok users who enjoy exploring new trends and taking risks in their content creation.

Furthermore, the emphasis on Cooper the Cow as a "perfect gift" for friends, family, and oneself aligns with the gifting culture often seen on TikTok, where users share gift ideas and unboxings. The price point of $32.00 may also be reasonable for TikTok users who are looking for affordable yet cute and meaningful gifts.

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Proven Formula

Personalized Note

Customizable Message: By providing a text area where customers can write their own personalized message, it allows them to express their thoughts and emotions in a heartfelt way. This personalized touch can create a sense of connection and authenticity, making the overall experience more meaningful and memorable for both the sender and the recipient. It shows that SendAFriend values the individuality and uniqueness of each customer's message, which can enhance the perception of the brand as customer-centric and caring.

Pre-set Message Ideas: The pre-set message ideas, such as "Happy Birthday," "I Miss You," "Get Well," or "Just Because," can serve as helpful prompts for customers who may be looking for inspiration or guidance in crafting their message. This feature can streamline the process and make it easier for customers to create a personalized card, which can save time and effort. It also demonstrates that SendAFriend understands the occasions or reasons why customers may want to send a stuffed animal, and is prepared to assist them in expressing their sentiments effectively.

Default Text Prompt: The default text prompt, "Don't skip this part! Say something from the heart 💙," can encourage customers to take the time to personalize their message and express genuine emotions. It serves as a gentle reminder and motivator, nudging customers to create a heartfelt message that will add sentimental value to the product and make it more meaningful for the recipient. This prompt can also create a sense of emotional connection with the brand, as it portrays SendAFriend as a company that values and prioritizes heartfelt gestures.

Information on Animal's Name: The small text mentioning that the name of the animal is not included in the package, but can be included in the card if desired, shows attention to detail and consideration for the customer's preferences. It provides important information that sets clear expectations about what is included in the package, and also offers flexibility for customers to customize their gift further. This can enhance the overall user experience by providing relevant information and options to customers, leading to a smoother and more satisfactory purchase process.

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Proven Formula

Add to Cart

The prominent "Add to Cart" CTA with the accompanying statement "🌟 for smiles & many cuddles 🌟" can help motivate potential customers from TikTok by providing a clear call-to-action, appealing to their emotions, and communicating product benefits.

It can create a sense of urgency, excitement, and connection, encouraging potential customers to add the product to their cart and complete the purchase.

Case study: Cooper the Cow | SendAFriend's Stuffed Animal Care Packages

SendAFriend is a company that sends a stuffed animal care package with a personalized note anywhere in the world. They have over 1.7 million likes and 106.2K followers on TikTok.
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