What is Above the Fold?
Above the fold is the portion of a webpage that is visible without scrolling.
It is important because it can be the deciding factor in whether or not a website visitor continues to scroll and explore the rest of the website.
Clarify the key information about your product / service, users can quickly determine whether they are in the right place, and if they are, they can easily continue on the journey.
View Above the Fold Examples
Content might include:
What the product / service is about?
Direct visitors to the next step of the funnel
Who the product / service is for?
What benefit it provides?
Design Principles:
Match what visitors expect before landing
Make Target Audience feel familiar
Great visual hierachy
Easy to understand
