What is Lead Magnet

Lead magnet is a marketing tool used to generate leads by offering something of value to potential customers in exchange for their contact information, such as an email address.

It drives awareness but also provides information that helps a potential customer engage and find interest in your product or service.

Common types of Lead Magnets include downloadable PDFs, case studies, resource lists, videos and etc.

Content might include:

Provide valuable information worthwhile for exchanging their contact info
Clarify the specific value they can get
Solve enough of the problems as an industry expert they can trust
How your product / service can solve the rest of the problems

Design Principles:

Be relevant to your target audience
Be trustworthy, no clickbait
Be easily sharable
Make your audience want more