Why Reduce Perceived Risk?
Potential customers may abandon purchasing your product / service because of the perceived risk.
By being transparent & honest about the perceived risk and offer guarantees to minimize it, potential customers will be more likely to trust the business and feel comfortable with their purchase.
Additionally, providing helpful customer service and being responsive to customer inquiries can show customers that their needs are important and that their feedback is being taken seriously.
View Reduce Perceived Risk Examples
Content might include:
Offer guarantees to minimize perceived risk
Next action you want the visitors to take...
Clearly address conversion-critical questions from prospects
What benefit it provides?
Design Principles:
Provide authentic demonstration / proof of the measures to minimize perceived risk
Make Target Audience feel familiar
Great visual hierachy
Easy to understand
