What is Social Proof?
B2B purchases are often complex and high-stakes, and buyers may be hesitant to take a risk on a new vendor.
Social proof can help reduce that risk by providing evidence that others have successfully worked with your brand and achieved positive outcomes.
B2B buyers want to work with vendors who are experts in their field. Social proof, such as thought leadership content or industry awards, can help demonstrate your expertise and differentiate your brand from competitors.