How to design User Motivation?
User motivation is the driving factor behind why users decide to convert into customers.
Understanding what motivates them to purchase a product / service is key.
Connecting the product or service to what the user is looking for and providing incentives to keep them engaged are essential for creating a successful user journey.
View User Motivation Examples
Content might include:
Acquisition of user’s desired outcomes
Next action you want the visitors to take...
Elimination of user’s pain points
Clearly bridge the product / service to the above
Design Principles:
Described user's desires / pain points specifically and vividly
Make Target Audience feel familiar
Great visual hierachy
Easy to understand
