Connect your product / service to user needs to motivate action.

How to design User Motivation?

User motivation is the driving factor behind why users decide to convert into customers.

Understanding what motivates them to purchase a product / service is key.

Connecting the product or service to what the user is looking for and providing incentives to keep them engaged are essential for creating a successful user journey.

Content might include:

Acquisition of user’s desired outcomes
Next action you want the visitors to take...
Elimination of user’s pain points
Clearly bridge the product / service to the above

Design Principles:

Described user's desires / pain points specifically and vividly
Make Target Audience feel familiar
Great visual hierachy
Easy to understand