Proven Formula

above the fold

# Attention-Grabbing Headline

The headline is attention-grabbing and immediately communicates the value proposition of the product, targeting heavy chewers, which could capture the interest of potential customers.

# Benefit-Focused Text

The text mentions a collection of dog toys, treats, and chews designed for heavy chewers which appeals to the pain point of dog owners who struggle to find durable toys for their heavy-chewing dogs.

# Action-Oriented CTA Button

The CTA button "CLAIM OFFER" is clear and action-oriented, prompting potential customers to take action.

# Persuasive Photo

The photo of a dog chewing on a tough Super Chewer toy is visually relevant and reinforces the product's durability, providing a visual confirmation of the product's value proposition.

Proven Formula

What's included?

# Benefit-Focused Headline

The bold headline "EVERY BOX COMES WITH" immediately communicates that the product offers multiple items, creating a sense of value and completeness for potential customers.

# Easy-to-read Features List

The list presents the key features of the product in a concise and easy-to-read format.

# Customization and Variety

The inclusion of customizable treats and a variety of items like toys, treats, and chews provides potential customers with a sense of variety and customization, which can increase their interest in the product.

# Clear CTA Button

The CTA button "CHOOSE PLAN" is clear and prompts potential customers to take action, guiding them towards the next step in the conversion process.

# Visuals

A photo of a Super Chewer box with tough toys and meaty treats visually shows what's inside the box and confirms the benefits mentioned in the features list.

Proven Formula

reduce perceived risk

# Clear and Concise Icons

Icons next to titles quickly communicate key information, helping customers see the benefits of the product at a glance.

# Value Proposition

The title "SUPER VALUE FOR SUPER CHEWERS" and text emphasize the product's value proposition by highlighting the great deal subscribers get with BarkBox.

# Immediate Gratification

The title "YOUR FIRST BOX IS SENT IMMEDIATELY" and text below create a sense of urgency and immediate gratification. They assure potential customers they will receive their first box quickly after subscribing.

# Happiness Guarantee

The title "100% HAPPINESS GUARANTEED" and the text below show BarkBox's commitment to customer satisfaction and address concerns about the durability of the toys, instilling trust and confidence in potential customers.

Proven Formula

Email Capture

The "Email address" text prompt asks for potential customers' email addresses, which can be used for future marketing efforts like sending promotional emails and newsletters to keep them engaged and potentially convert them to paying customers.

Proven Formula

reduce perceived risk

# Highlighting Durability and Quality

Emphasizing the durability and quality of the toys can alleviate potential customers' concerns about the toys being suitable for heavy chewers, leading to increased conversion rates for BarkBox.

# Specific Features

The image collection showcasing key features of the toys can reinforce their benefits and quality, while also helping potential customers understand how they are designed for heavy chewers.

# Happiness Guarantee

BarkBox uses a cartoon dog with "Scout's Honor" to show their 100% Happy Guarantee, which offers a full refund to unsatisfied customers. This assures potential customers that they can try the product risk-free.

Proven Formula

Past boxes preview

# Showcasing Variety and Excitement

The headline and text below create excitement for potential customers, encouraging them to explore previous box contents. By showcasing past toys, treats, and chews, BarkBox generates curiosity and desire for future surprises.

# Visual Representation

The photo gallery shows past boxes and their contents, building trust for BarkBox. It helps potential customers see the value they would receive from subscribing.

# FOMO (Fear of Missing Out)

Displaying past boxes can tap into the FOMO phenomenon, creating urgency and exclusivity. Potential customers may feel compelled to subscribe to BarkBox to ensure they don't miss out on the exciting and varied items. This can increase the perceived value of the subscription service and drive potential customers to convert.

Proven Formula


# Clear and Informative Answers

The FAQ section answers questions that potential customers might have about Super Chewer toys. It covers topics such as durability, longevity, and why dogs enjoy chewing. By addressing these concerns, BarkBox builds trust and credibility with potential customers.

# Highlighting Unique Selling Points

The FAQ section emphasizes the benefits of BarkBox's Super Chewer subscription, including durable materials, unique design, and free toy replacements. This addresses customer concerns regarding toy quality and durability, and highlights the value of the subscription.

# Personal Touch & Brand Voice

FAQ answers are written in a casual, humorous tone that reflects BarkBox's branding. The approach fosters a connection with customers and makes communication more engaging and relatable.

# Clear CTA Button

This prominent CTA button encourages potential customers to take the next step and convert by selecting a subscription plan, making it easy for them to take action.

Proven Formula

social proof

# Authentic Testimonials

Real customer testimonials with names and photos of their dogs playing happily with Super Chewer toys add authenticity and credibility to the testimonials, making them more relatable and trustworthy to potential customers.

# Emotional Appeal

Super Chewer testimonials express joy, excitement, and satisfaction among customers and their dogs. The emotional appeal resonates with potential subscribers who want durable toys for their furry friends.

# Positive Feedback

Testimonials show customer satisfaction with the customer service and durability of the toys. This helps address potential concerns of potential customers and reinforces the benefits of the Super Chewer subscription.

# Visual Appeal

Photos of happy dogs playing with Super Chewer toys accompany the testimonials, showcasing the product's ability to bring enjoyment and engagement to dogs.

# Social Media Engagement

The section recommends using the hashtag #SuperChewer to generate social media buzz and engagement. This can showcase the product to a wider audience and potentially increase conversions.

Proven Formula

social proof

# Authority and Credibility

BarkBox uses logos of famous media outlets to establish credibility and trust with potential customers who may not know the brand, implying that the product has been recognized and featured by reputable sources.

# Familiarity and Trust

Many customers may be familiar with the featured media outlets and may trust their opinions and recommendations. Seeing logos of well-known media outlets can evoke a sense of familiarity and trust.

# Positive Association

By associating BarkBox with reputable media outlets, it can create a positive association between the brand and the featured media outlets. This can elevate the perceived value of BarkBox's Super Chewer subscription and position it as a premium and trustworthy product.

Proven Formula

reduce perceived risk

# Personalized Assistance

BarkBox's crew assists customers in ensuring their Super Chewer box is perfect for their dog, emphasizing a personalized and customer-centric approach that values customers and their dogs' needs.

# Addressing Concerns

The text addresses concerns such as dog allergies and excessive treats, which can relate to potential customers with similar issues. It assures them that BarkBox acknowledges their concerns and is prepared to help find the best solution for their dog's needs.

# Trust and Reliability

The section about BarkBox's crew emphasizes their expertise in selecting suitable and safe products for dogs, which can build customer trust.

# Accessible Support

The "Chat with Us Now" button makes it easy for potential customers to get help from BarkBox's customer support team. This can encourage them to engage with BarkBox and increase conversion rates.

# Emotional Connection

A photo of a happy dog being petted can create an emotional connection with potential customers, evoking feelings of happiness and affection towards dogs. This connection can help customers relate to BarkBox and its mission of providing quality products for dogs.


Case study: Nearly Indestructible Dog Toys Every Month | Super Chewer

Super Chewer is one of the popular products by BARK. It is a monthly subscription service that provides durable dog toys, treats, and chews designed for heavy chewers.
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